Milton Data Pty Ltd
Bachelor of Science, UNSW Australia, (1983)
Master of Business Administration, Macquarie University, Australia (1991)
Ian has spent more than 25 years developing information services that assist businesses in their growth objectives. His experience includes nearly twenty years with Nielsen in senior roles at a local, regional and global level and five years with the Australian subscription TV industry. His subscription TV responsibilities included periods as the commercial director for ASTRA (subscription TV’s peak body) and as managing director of Multiview Analytics. At Multiview, Ian set up Australia’s first return-path data service which used set-top box data from a panel of FOXTEL and AUSTAR homes to measure interactive advertising and subscriber engagement.
He now develops client solutions for Milton Data.
Before Milton Data, Ian was the managing director of Multiview Analytics, the company created to provide research and audience measurement services using FOXTEL and AUSTAR set-top box data and to track advertising on the platform. Ian also spent nearly four years as Commercial Director with ASTRA, in a role which represented the intersection of commerce, marketing and research for the Australian subscription television industry.
Prior to joining ASTRA, Ian had an extensive career at Nielsen Media Research with senior positions in Australia, Asia and at Nielsen’s headquarters in the United States. Responsibilities included roles as managing director Nielsen Singapore, where he established the country’s TV ratings system; as head of Nielsen Australia’s Interactive Services division, where he developed Nielsen’s first measurement services for the internet and worldwide web and as managing director of Nielsen Media Australia. In this last position he integrated the formerly separate media measurement divisions of Nielsen Australia into a single unit of 180 staff, covering TV, internet, radio, multi-media research and advertising expenditure. In August 2001, Ian relocated to New York where he led Nielsen Media Research International’s marketing and product development initiatives for four years, returning to Australia in 2005.
Ian is now the managing director of Milton Data, an analytical services and data management firm which helps media and marketing companies make better business decisions by understanding consumer behaviours.